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Fletcher & Lee
SERVICES
Art Direction
Brand Identity Design
Brand Guidelines
Stationery Design
Agency: KSPR
Brief: Re-brand a women-owned, boutique law firm focusing on the practice of business and bankruptcy law based in Reno, NV.
Notes: I approached this project with a simple and elegant direction, making the name and the initials the primary visual elements of the identity. The focus was on a very clean and modern but still very feminine look that would be timeless.
The color palette is pulled from their office building along with colors inspired by the Sierra Nevada foothills. The system is both delicate and strong all in the same moment.
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