LITTLE FLOWER
CATHOLIC SCHOOL
SERVICES
Art Direction
Brand Identity Refresh
Marketing/Advertsing Design
Collateral Design
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Agency: KSPR
Brief: Refresh the identity for an iconic 62 year old K-8th grade Catholic School in Reno, NV as the precursor to an expansion and remodel of the campus.
Notes: Embracing the charming mid-century modern architecture aesthetic of the campus and neighboring Little Flower church I crafted a fresh new identity system centered around a little red tulip icon. I did not want to touch the building's 1960's exterior lettering so that became the inspiration for the typeface which in turn gave me an inspiration for the "little flower" tulip.
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The collateral system pulls from the same mid-century modern inspiration as well as the renderings for the new expansion for its look and feel, tying everything together into a nice cohesive system that does justice to the legacy of the school.
