LITTLE FLOWER
CATHOLIC SCHOOL
SERVICES
Art Direction
Brand Identity Refresh
Marketing/Advertsing Design
Collateral Design
Agency: KSPR
Brief: Refresh the identity for an iconic 62 year old K-8th grade Catholic School in Reno, NV as the precursor to an expansion and remodel of the campus.
Notes: Embracing the charming mid-century modern architecture aesthetic of the campus and neighboring Little Flower church I crafted a fresh new identity system centered around a little red tulip icon. I did not want to touch the building's 1960's exterior lettering so that became the inspiration for the typeface which in turn gave me an inspiration for the "little flower" tulip.
The collateral system pulls from the same mid-century modern inspiration as well as the renderings for the new expansion for its look and feel, tying everything together into a nice cohesive system that does justice to the legacy of the school.
