SCOUT CLUB LOS ANGELES
Identity & Branding
CLIENT
Scout Club Los Angeles
SERVICES
Art Direction
Brand Identity
Retail Signage
Merchandise Design
Freelance
Developing the visual identity, signage and merchandise for a Southern California custom garage that specializes in restoring classic International Scout II trucks.
The brief was for an brand identity that brought a level of class and high-end luxury to the classic car restoration garage with the underlying directive that the logo said "if you have to ask, then you can't afford it."
Embracing the SoCal vibe, the visual identity centers around an emblem reminiscent of a luxury brand badge with a subtle lug nut inspired shape with a visually strong monogram (that also needed to stand on its own as a chrome badge). The type brings in shapes that evoke a wrench and mechanics tools. The complete identity system includes L.A. and SoCal inspired secondary icons and art to complete the brand voice.
