SCOUT CLUB LOS ANGELES
Identity & Branding
CLIENT
Scout Club Los Angeles
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SERVICES
Art Direction
Brand Identity
Retail Signage
Merchandise Design
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Freelance
Developing the visual identity, signage and merchandise for a Southern California custom garage that specializes in restoring classic International Scout II trucks.
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The brief was for an brand identity that brought a level of class and high-end luxury to the classic car restoration garage with the underlying directive that the logo said "if you have to ask, then you can't afford it."
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Embracing the SoCal vibe, the visual identity centers around an emblem reminiscent of a luxury brand badge with a subtle lug nut inspired shape with a visually strong monogram (that also needed to stand on its own as a chrome badge). The type brings in shapes that evoke a wrench and mechanics tools. The complete identity system includes L.A. and SoCal inspired secondary icons and art to complete the brand voice.
