ONE HAPPY ZIP
SERVICES
Art Direction
Brand Identity Design
Brand Guidelines
Marketing/Advertsing Design
Product Collateral Design
Freelance
Brief: Develop the brand, stationary and collateral for a boutique hand bag company.
Notes: Both the company name and brand center on their flagship item, zipper hand bags. The bag designs and patterns are inspired by classic Walt Disney animation projects and theme parks. With that in mind the brand focuses on colors and shapes that would fit right in with the Mary Blair aesthetic but imagined for a modern audience.
The logo features connected custom typography solution for a nod to the zipper side of the company/product. Several spots within the letterforms hide a smile with the last "p" letter featuring a not so subtle smile. That same smile is used with the "o" as part of the icon system along with a delightful little smiling zipper that you can not help but be happy when you see it.
The color palette and pattern system all pull from the Mary Blair & "It's A Small World" inspiration while creating a fun and unique identity for the brand. Lots of smiles all around!