SUPER SNOUTS
Brand & Packaging Design
SERVICES
Art Direction
Brand Identity Design
Brand Guidelines
Packaging Design
Marketing/Advertsing Design
Collateral & Retail Display Design
Freelance
Brief: Develop a brand strategy, logo, and packaging design for a premium pet supplement line of products.
This is one of those projects that just clicked. When I was initially approached the request was for something that represented a stylized dog's snout but as I worked out some early concepts that just didn't feel quite right. This is a product that energizes and invigorates your pet and the identity needed to reflect that. I wanted something that oozed the personality that was behind the brand. Inspiration hit while watching my dog have a serious case of the "zoomies" in the backyard. A quick sketch in my notebook and the mark was born.
This was conceived as a speciality store product, meaning it would only be sold at independent pet store retailers and not in "big box" stores. With that in mind I opted for a more grown up and sleeker packaging concept, focusing on a look that felt more high-end boutique and without the obliquitous Mary Jane green graphics.
