SPRING 2016

Integrated Communications

SUBJECT/CATEGORY:

Identity & Media Kit

DELIVERABLES:

Film Festival Identity & VIP Package

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BRIEF: To create an identity, visual system and VIP guest box set for a single director focused film festival. 

SOLUTION: 

BAD SEEDS | A GUY RITCHIE FILM FESTIVAL

Focusing on the raw and unpolished visual nature of Ritchie’s film library, the identity plays to violent nature and shady characters that are the signature of Ritchie’s story telling. 

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Identity hallmarks include a rough and distressed aesthetic with an unpolished DIY sensibility to it. This is both a nod to Ritchie’s signature gritty visual style and story subject matter.

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