GAEA Olive Oil | Shawn Schinault

FALL 2018

Packaging II

SUBJECT/CATEGORY:

Package Design

DELIVERABLES:
All new brand look, packaging design for 3 core items and a Eco-minded gift package box set.

BRIEF: To create a new visual identity and packaging for an existing olive oil brand. Develop a cohesive design across three flavors, each with a unique look and feel to the flavor while also functioning as a system. Finally also craft a gift pack solution with an Eco-minded and friendly design.

SOLUTION:

GAEA OLIVE OIL GIFT SET

Design focus centered around the mother earth brand aesthetic with a color palette calling back to the Greek nature of both the name and product.

Gift set contained within an environmentally friendly cardboard canister with raw natural paper packaging that is both in line with the design palette but also another call back to the Mother Earth theme.