BRIEF:

Create an identity and packaging for a designer brand extension into the home paint consumer market.

SOLUTION:

DDC: THICK & BOLD PAINT

A home paint product line from Draplin Design Company.

Honoring the bold/thick line work of Aaron Draplin with a simple but visually striking design system. Packaging focus is placed on the branding with an identity comprising a simple balance of text and shape. A similar approach was applied to the illustration style. A dash of tongue & cheek humor polishes off the brand.