THICK & BOLD | Shawn Schinault

FALL 2018

Packaging II

SUBJECT/CATEGORY:

Package Design

DELIVERABLES:

Interior/Exterior One Gallon Can, Interior/Exterior One Pint Can, Spray Paint Can, Paint Brush and a multi-purpose Can & Bottle Wrench

BRIEF:

Create an identity and packaging for a designer brand extension into the home paint consumer market.

SOLUTION:

DDC: THICK & BOLD PAINT

A home paint product line from Draplin Design Company.

Honoring the bold/thick line work of Aaron Draplin with a simple but visually striking design system. Packaging focus is placed on the branding with an identity comprising a simple balance of text and shape. A similar approach was applied to the illustration style. A dash of tongue & cheek humor polishes off the brand.